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KALEJDOSKOP E-W broadly aims to promote cultural pluralism in the context of the contemporary European city. Its specific mission is to engage with the growing Eastern European population of Coventry, the region and UK, through contemporary art and public dialogue.

KALEJDOSKOP E-W is interdisciplinary, and aims to combine some of the most dynamic aspects of contemporary art and the creative industries with research and public debate. We refer to it as a ‘platform’ – which means that it is both organisation and event, and will maintain a facility for the unpredictable: improvisation, collaboration and participation outside prescriptive policy formulations, cultural institutions, funding regimes and political diktat. KALEJDOSKOP E-W will resist institutionalisation and the forms of incorporation that reduce the power of art as an agent of change.

As an organisation, the priority of KALEJDOSKOP E-W is production, engagement and generating value.  As event, its priority is diversity, democracy and participation – in its immediate urban context, supporting the ‘right to the city’ agenda. KALEJDOSKOP E-W works in the context of European Union integration, the UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions, and is inspired by other policy frameworks such as Agenda 21 for Culture. KALEJDOSKOP E-W works for sustainability. ‘Sustainability’ as a policy priority does not mean becoming part of an institutional establishment or success in continued funding or revenues – Sustainability is a fundamental ethic of co-existence in the context of a degrading natural environment. KALEJDOSKOP E-W will make its intellectual, creative and material resources sustainable through collective collaboration, sharing, upcycling and renewable processes, energy conservation and a general resistance to consumption-based values.

Professionally KALEJDOSKOP E-W will act as agent, entrepreneur, creative producer, cultural manager, researcher, consultant and advocate. It both acts alone and in partnership. It uses the term ‘contemporary arts’ as distinct from the institution and market-driven term ‘contemporary art’.